Today, 1 October, ICIM and Malmö Kommunala Bostäder (MKB) launch the project Every Drop. The aim of the project is to encourage residents in two housing areas in Malmö, Sweden to save energy by reducing the use of hot water. The saving will be donated by MKB to local schoolchildren to fund extra school trips as part of their education. At the same time the school will run a project on water and energy use during the autumn. The project will also provide residents with a common project and it may have positive effects as a result.
This is a pilot project designed by ICIM to see if we can encourage more climate friendly behaviour and at the same time achieve other benefits for the area. The fact that this project benefits local children, who are also participating in the project is especially interesting.
Naturally any energy savings made as a result of this initiative will be marginal but they will at least be a step in the right direction. We hope to show that activities to stimulate a change in behaviour can work and provide a platform for further improvements. In this case though local children will certainly benefit and that may be the best outcome of all.
If you would like to learn more about this project and how you can start a similar initiative please contact us at ICIM.