The goal of the Institute for Climate Impact Measurement is to be a centre of excellence in promoting climate friendly lifestyle choices by individuals. We support companies, local authorities and other organisations in motivating individuals to participate in their initiatives, to increase engagement and thereby help projects achieve their goals. We promote the behavioural changes necessary to adopt new technology. We are an independent, non-profit organisation.
If we assume that everyone is aware of the climate problem then more information is not the answer. No one sees it as his or her responsibility and it is difficult to know how one can make a contribution – so we need ways to help people understand how they can make a difference. Anthony Giddens describes this problem in his book The Politics of Climate Change, in what he calls the Giddens’s Paradox’:
“since the dangers posed by global warming aren’t tangible, immediate or visible, many will sit on their hands and do nothing of a concrete nature about them. Yet waiting until they become visible and acute before being stirred to serious action will, by definition, be too late”.
ICIM aims to tackle the problem of the Giddens Paradox by making choices actionable and relevant. ICIM provides tools to help us understand the effects of our lifestyle choices on the climate. We provide benchmarks and feedback to encourage climate friendly actions and lifestyles. We aim to increase participation and co-creation.
We believe that the positive reinforcement of climate friendly behaviour, and many small steps by many people will move us in the right direction. We aim to stimulate market forces to provide more products and services that are climate friendly. This is a complement to, and a stimulus for, government action – not an alternative, but a necessary complement to ensure the empowerment of individuals. In any case any central action will be more effective with the active participation of many individuals acting based on their own conscious choice.